What Postpartum Support Actually Looks Like
You’ve just had a baby. You’re home. Maybe you're still in pajamas at 2 p.m. Maybe you've got a napping baby in one arm and a cold coffee in the other. You're healing, adjusting, figuring it all out... and also wondering, “Wait, am I supposed to be doing this alone?”
Short answer: No.
Slightly longer answer: That’s exactly where virtual postpartum support comes in.
So… What Is Virtual Postpartum Support?
It’s not just a friendly face on Zoom (although yes, we’ll absolutely chat like humans who care). Virtual postpartum support means having someone in your corner who knows what’s normal, what’s not, and how to gently guide you through the foggy, beautiful, emotional, messy first weeks and months of parenthood.
Here’s what it can look like with TENDER.LY:
Personalized Feeding Help
Whether you’re chest/breastfeeding, bottle-feeding, pumping, combo feeding, or figuring out what works for you—virtual sessions are a space to troubleshoot, get tailored advice, and feel so much less alone.
We’ll talk about:
How to know if baby is getting enough
Pumping schedules that don’t make you cry
Formula options that feel right for your baby and your values
Cluster feeding, supply dips, burping tips... all of it
Emotional Check-Ins (AKA You Deserve to Be Asked How You Are)
This isn’t therapy, but it is a place to talk about what’s really going on. The identity shift. The sleep deprivation. The moments you didn’t expect to feel so intense. These check-ins are designed to help you feel seen, validated, and better equipped to navigate your days.
Practical Tools That Actually Work for Your Life
We’re not here to give you a cookie-cutter plan. Instead, I’ll help you build systems that match your rhythms, your space, and your actual human baby. That might look like:
Setting up a feeding or diapering station that doesn’t involve sprinting up and down the stairs
Creating a postpartum meal plan from what's already in your pantry
Helping you and your partner divide nighttime shifts (without resentment)
Support Between Sessions (Because Babies Don’t Only Struggle on Tuesdays at 2 PM)
Depending on the package you choose, we also offer ongoing text or email support so you’re not white-knuckling it until the next call. Got a weird rash photo? A nap schedule question? A midnight meltdown? That’s what we’re here for.
Bottom Line?
Virtual support is real support. It's flexible, accessible, judgment-free, and personalized. It’s not about telling you what to do—it’s about helping you find what works, in a season where so much feels uncertain.
You don’t have to do this alone. And you definitely don’t have to figure it all out at 3 a.m. with only Google for company.
Curious about what support could look like for you? [Let’s chat]
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This blog was written by Alix, a dedicated doula in Montreal, Canada, and the founder of TENDER.LY. She provides expert pregnancy, birth, postpartum, and infant feeding support to help families feel confident and cared for. Whether you're preparing for birth, navigating the fourth trimester, or looking for feeding guidance, Alix offers compassionate, personalized support.